Huffington Post Lists Burtch Program as First in Cause Marketing History
In her article released on HuffingtonPost.com World News, Rachael Chong describes the March of Dimes and Marriott Corporation partnership as the first cause marketing campaign in history. This campaign was designed by Bruce Burtch in 1976 when he was Public Affairs Manager for Marriott's Great America.
This paper will provide a step-by-step approach to the power of cause marketing. Discover why cause marketing partnerships are your most effective marketing and fund development assets.
