Bruce Burtch has designed and directed some of the country's most successful cause marketing campaigns - partnerships between nonprofits and for-profit organizations. Indeed, he is credited with designing the first cause marketing campaign between Marriott Corporation and the March of Dimes in 1976.
He serves as the catalyst, creating win-win collaborations that enhance brand awareness, stimulate sales and generate increased donations. His creativity, passion and uncanny ability to pair-up the right matches inspire the partnering organizations to enjoy results far greater than could be accomplished alone.
For the American Red Cross Bay Area, Bruce designed and directed the most successful emergency preparedness campaign in the country. Working with its primary partner, Pacific Gas & Electric, this campaign:
Raised $1.25 million through the partnership
Attracted $3 million in free media coverage
Trained 1,000,000 people in three years
While the partners far exceeded their ambitious campaign goals, the real impact must be measured by the fact that approximately one person in every household in the Bay Area was now trained in how to prepare for a major emergency or catastrophic earthquake.
This is the greater good that results from a well-conceived and well-executed cause marketing campaign.
"You raised the bar so high I don’t see how we are going to find someone to follow you. You blew the marketing chair to pieces."
