Are you looking to increase your sales, enhance your brand awareness, attract new donors or expand your impact into the community?
Have you considered how partnerships between nonprofit and for-profit organizations can meet your marketing objectives, enhance employee morale and create a greater good for those in need?
For over 30 years, Bruce W. Burtch has created and led highly successful Cause Marketing campaigns that do just that.
Bruce elevates marketing campaigns from mere numbers to forging innovative partnerships between nonprofits and for-profit organizations. He serves as a catalyst to create a win-win collaboration between the parties that develops market expansion and success. His creativity, passion and uncanny ability to pair-up the right matches inspire the partnering organizations to enjoy results far greater than could be accomplished alone.
"You raised the bar so high I don’t see how we are going to find someone to follow you. You blew the marketing chair to pieces."
Harold Brooks, CEO American Red Cross Bay Area
For the American Red Cross Bay Area, Bruce designed and directed the most successful emergency preparedness campaign in the country. Working with its primary partner, Pacific Gas & Electric, this campaign:
·Raised $1.25 million through the partnership
·Attracted $3 million in free media coverage
·Trained 1,000,000 people in three years
While the partners far exceeded their ambitious campaign goals, the real impact must be measured by the fact that approximately one person in every household in the Bay Area was now trained in how to prepare for and what to do in case of a major emergency or catastrophic earthquake.
This is the greater good that results from a well-conceived and well-executed cause marketing campaign.
Click to See and Hear Bruce Featured on TV, Radio and his Podcast
